What is Pay Per Click (PPC) ?

Have you seen any newspaper today , if YES then you will find that every newspaper has its classified page where they display companies or organizations Ads which are paid, but there is not enough data or statistics available of those ads if advertisers want to know how many users read their ads or number of people read that ad.

however in PPC advertiser are able to access every single activity report of their ads like number of users read the ad, type of device, user region (city, state, country) and many more reports are available which gives opportunity to advertiser to customize their ads or select relevant customer for the particular ads.

PPC Ads Benefits:-

• You can choose your budget.
• You can choose your customer by age, region.
• You can customize your ads.
• You can track every activity on your ads.

PPC stands for pay-per-click, a model of internet marketing in which advertisers have to pay each time one of their ads is clicked on search engine. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

As you can see in the below there is search result of “digital marketing” with RED mark (Ad) is PPC based ads.

 

Article by: Najish Hussain