Have you ever wondered when you type something on google and it gives you proactively many options so you can choose relevant one for you.

According to your search word google gives you many websites to choose, which lead traffic to that website.

Search engines always try to make their search result relevant to user by using Search Engine Optimization.

Search Engine Optimization is the one of the main tool which help search engine to give us accurate answer as per our query .

The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine is called Search Engine Optimization.

There is SEO types & techniques which you need to know.

SEO Types :-

White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don’t run afoul of search engine (mainly Google) guidelines.

Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines.

SEO Technique:-

On Page Optimization go through to all measures that can be taken directly within the website content in order to improve its position in the search engine rankings. Examples of this include measures to optimize the content or improve the meta tags.

Off Page Optimization go through to all the measures that can be taken outside of the actual website content in order to improve its position in search engine rankings. These are measures that help create as many high-quality backlinks (incoming links) as possible.

if you want to hire SEO specialist for website you can send message.